From coils to curls to straight strands.

Every Texture. Every Type.

Safe, effective, and made for all ages and hair types.

100K+ Customers Since 2016, Made in the USA

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For stronger strands, fuller beards, and real growth.

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Plant-powered care the whole family can trust.

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Tailored to how your hair absorbs moisture.

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Hair porosity is the key to better growth, hydration, and texture. Know your type—low, medium, or high—to choose the right products and see real results.

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